01.08.13: Payal. The organizers of Holi Moli, a Hindu celebration of spring at UNC, hired me to do promotional photos for the event.
I was so excited about this opportunity. This event started three months after I graduated, so I was never able to participate as a student.
Just by looking at my younger friends’ Facebok photos, I could tell how fun this celebration was. People gather in the quad with this powder and water and begin to throw it at each other.
The idea is to cover everyone until they are indistinguishable and, thus, a part of a single community.
To me, it always looked like one big battle, so war became my inspiration for this shoot. I had two concepts:
1) Walking out of the battlefield, changed in some way. This event is more than just fun. It is a huge cultural celebration, and all of the money goes toward a service scholarship. I wanted to show how participating in Holi Moli is an experience.
2) Warpaint. Continuing with the idea of this event changing someone, I wanted to bring it to more a physical level. People will get covered in head to toe in this beautiful powder if they participate, and it should be a badge of honor.
The above photo is from the first concept, and I love it. Payal’s expression is absolutely amazing, and I know it will stop people in their tracks.
What do you think?